UX Research · Product · Ohio State Alumni

Hello👋

I'm an Ohio State grad with a marketing background and a psychology minor. At Sleeper, my work spanned UX research and product marketing: new-user interviews for Team Picks, a competitive journey map, and a 7-day lifecycle benchmarking study that turned into Sleeper's own new-user flow.

Case studies

Product Developer

Brouha Sports

A gamified sports prediction platform

A passion project taken from idea to 100+ users with little outside guidance. Players pick real games and props, face off 1v1 and climb a rating system.

What Brouha is and how research shaped the product

The survey that started it

Before building anything, a survey asked sports fans about their habits and how they see themselves. Two answers stood out.

What it changed

If nearly everyone believes they know more than the next person, give them a way to prove it. Brouha's 1v1 mode runs on an Elo-style rating system I custom-built for the platform, unique to Brouha. Score more points on correct picks than your opponent and your rating climbs. Lose and it drops. Riskier picks move it further in either direction, and every player's record and rating sits on a public leaderboard.

Table of rating points won or lost per matchup
The custom rating table behind 1v1 mode: points won or lost per matchup, based on the risk taken.
Brouha home screen with events, rank and active matchups
Brouha event screen with matchup picks and point values
Brouha weekly rating leaderboard

Home, event and leaderboard screens. Other players' names are blurred.

Things I've built

Sleeper

17-0 Game

Roll a random NFL team and season, draft one player per round, and try to build a lineup good enough for a perfect 17-0 year. Built solo in one night with Claude Cowork as the coding partner. Sleeper made it a permanent part of the app, and it grew into a cross-functional pod I went on to lead.

30,000,000+
plays in the first month 30M+
40+
drafts per user per day, on average

Claude Cowork · GitHub · Cloudflare Workers + KV (leaderboards)

Play it at 17-0.sleeper.com ↗
Sleeper

AI fan persona

A sports fan character created entirely with AI, with images from ChatGPT and video from Higgsfield AI. Concept, production and posting all done solo.

ChatGPT · Higgsfield AI

2M+views
7,000+followers

Say hello

Shoot me an email anytime!

Tommy smiling, in a gray button-down and striped tie

About

I'm Tommy,

The fuel that keeps my fire burning is constantly asking why people do what they do. Why someone downloads an app because of one ad. Why they stop opening it a week later. Why they trust one number on a screen and skip right past the one next to it. Research is how you get real answers to those questions instead of guesses.

Ohio State grad from the Fisher College of Business, Marketing Specialization & minor in Psychology. At Sleeper, the work spanned UX research and marketing. Before that came Brouha, a gamified sports prediction platform built from scratch.

Off the shelf

Hover or tap anything on the bookcase.

Ohio State
Favorite books
Watching
Cleveland
Field notes
Chess
Highlights
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Enter the password to view it. One password unlocks all three case studies.

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← All work

This case study is password protected.

Enter the password to view it. One password unlocks all three case studies.

Don't have it? Email [email protected].